Idea Generation Techniques For Your Ebook Business Part 2

By Neil Stafford

Idea Generation Techniques For Your Ebook Business Part 1

4. Attend a Free Workshop
 
Attend a training workshop. Find a one day training workshop on any subject that interests you. Attend and pay attention to how the workshop is organized.
 
Take photos of the stage, the registration desk, any signs, serving tables, product displays… remember it’s always easier to say sorry than ask permission! Collect copies of all the hand-outs, registration, and marketing materials used to promote and manage the event.
 
We regularly book ourselves onto coaching and training events in a wide variety of subjects because you can always pick up some new ideas.
 
Keep a dossier of all that you collect, you may need this material at a later date as reference when you eventually produce your own training workshops.
 
5. Go to your local Borders or WH Smith
 
You want a place with an extensive magazine collection. Spend some time looking at the number of magazines that cover specific niches.
 
Look for trends of increasing or decreasing magazine covering specific topics. Find and buy magazines on subjects you know nothing about, but seem interesting to you.  
 
As you know, if you’ve attend a workshop with us, Neil & I regularly haunt our local Borders store and purchase all kinds of magazines.  We’ll be taking some of our collection to the New Rules Seminar to help attendees get some fresh ideas.
 
Read the magazines you buy, especially the letters to the editor and the ads. Look for opportunities to solve problems. Look for interesting technologies and topics that might be your future niche.
 
6. Take lots of photographs
 
Go to your nearest big tourist destination. Visit the nearest large tourist town and take your camera.
 
Make it your goal to pick up all the free brochures, flyers, maps, free newspapers, and other marketing material you can find for businesses and activities in the area. File these for later use as reference material for product ideas, business examples, and marketing materials.
 
Take photos of interesting businesses, signs, promotions, exhibits.  Sign up for a iStockphoto account as a contributor and upload some of your photo’s to be used.  You can earn some dollars/pounds for your photos!
 
7. Make A Video
 
Spend an afternoon shooting a video, then edit it and burn it to DVD.  Start with a topic that interests you and make a mini documentary about it.  Have an objective for the documentary, then structure it so it has a beginning, middle and end.
 
Shoot some video footage, import it, edit it, add titles and background music, and burn the results to a menu driven DVD.
 
Learn what tools you need to get the job completed, and get it done. Learning to produce interesting videos is a strong path to profitable product development.
 
You can get ahead start on this by getting our Video Profit Secrets Resource.
 
Once you’ve undertaken all these tasks you will have a good grasp on where you can source inspiration, you’ll have conducted some market research, discovered that there are people all over the planet who are interested in buying and learning a whole bunch of stuff .
 
But more importantly, you’ll have built a great resource of images, documents and material to help you get started.
 
Further, you’ll have also practiced your skills in product development by making a short movie.
 
Now all you need to do is chose a topic that is interesting to you (and has market potential too) that can hold your interest for at least 12 months and then become a prolific product producer!

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